The Grounding Protocol

Our general recommendation to make your matcha in the traditional way, we suggest putting the powder in your cup and then adding hot or cold water and mixing it right away for the best results. We recommend using a bamboo whisk for a frothy traditional matcha, but you can also use a kitchen whisk or a fork with good results. Here's a video of our founder, Simon, preparing ceremonial matcha:

You can also put your matcha powder in a bottle of water (cold if preferred) and shake it to mix for an on-the-go option. Water temperature will make a big impact on the taste of our teas. Ideal hot water temperature for matcha is between 140°-150°F and we strongly recommend not using water any hotter than 170°F.

Most people find matcha to have a strong, savory, grassy flavor, similar to wheatgrass or even spinach. However, premium matcha like our Sun Goddess Matcha is less grassy and has balanced flavors with layers of unfolding nuance and complexity. There are a lot of factors that differentiate premium matcha from common matcha. For more information about premium matcha, please check out our Insider's Guide

Both matcha and green tea begin as the Camellia Sinensis plant. The main difference starts with how the plant is grown and processed. Matcha tea is shade grown and ground to a fine powder – you are essentially consuming whole tea leaves. The plant intended for green teas, on the other hand, is traditionally grown and harvested. Once harvested, the leaves are steamed to stop oxidation and then dried. The dried leaves are broken up for tea bags or carefully packaged as loose leaf tea, ready to steep. For more information about this, please visit our article 5 Key Differences Between Matcha and Green Tea.

Our Sun Goddess Matcha is made from 9th-degree tea masters in Kagoshima, Japan, and is one of the cleanest and purest organic matcha green teas you can find. It contains only one ingredient: ceremonial matcha green tea and is screened for heavy metals, toxic molds, radioactive isotopes, and pesticides.

Yes. Our Sun Goddess Matcha is fasting-friendly and will help with your fasting regimen. Tea 'technically' breaks a fast but is nevertheless recommended by doctors and nutritionists alike because they help activate some of the desired effects of fasting, such as increasing caloric burn and burning fat for energy.

If preparing matcha the traditional way does not work for you as a beginner, we recommend starting out by getting your palate accustomed to matcha. You can make matcha flavored drinks such as our Sun Goddess Matcha Latte You can also find other matcha recipes here.

Matcha is whole tea leaves that are ground to a fine powder. Since matcha is made from whole tea leaves, this is completely natural to expect as matcha never fully dissolves 100% like some of other brewed teas will. In fact, this is a good sign that it's real matcha!

Because matcha is made from whole tea leaves, you are getting the benefits of the tea and the leaf! Matcha has many different benefits – it is loaded with catechins, which fight against free radicals in the body and help to neutralize the many threats they pose. It also contains a high amount of l-theanine, which are amino acids that promote calm and support mental performance.

Though matcha powder grades are not regulated and therefore may be inconsistent, the two categories you’re most likely to come across are culinary and ceremonial grades.

Culinary matcha powder is meant specifically for use in food, like in desserts, or other baked goods. It is typically less expensive since it’s intended for use in food or recipes, not drinking. The flavor profile is not as good as ceremonial grade since you want a different flavor result when baking or cooking with matcha. It’ll provide the color and flavor, but the quality of the plant, the growing practices, and the process of grinding it into powder will not be as high of a standard as ceremonial.

Ceremonial grade, on the other hand, is meant to be drunk on its own, whisked into hot water the way that traditional matcha is prepared in Japanese tea ceremonies. Ceremonial grade matcha indicates higher quality and better drinking experience.

Our Sun Goddess Matcha is sourced from a lush valley at the southernmost tip of the Japanese island chain, and is a ceremonial grade matcha. It is the furthest distance from environmental toxins and neighbors with Okinawa (home to some of the longest living people on Earth). The source of our matcha is more pristine and untouched than any other. We collaborated with Mr. Mori, a 9th-degree teamaster, to ensure you get only the ceremonial grade matcha following a scoresheet designed by them. It is also screened for heavy metals, toxic molds, pesticides, and radioactive isotopes.

Of all teas made with camellia sinensis, this is the least likely to disrupt your sleep. With that said, everybody is different. Rest assured, our 90-day happiness guarantee helps you purchase risk-free: if you're unhappy with your purchase made from our store, you may return your package to us for a refund anytime within the first 90 days of your purchase. We’ll even pay for shipping!

Hot roasting transforms Japanese green tea into a rich amber color, changing the flavor and significantly reducing caffeine levels – but retaining the health benefits of green tea.

Holi Hoji is made from Japanese green tea, sourced from the most pristine region of Japan, Kagoshima.

Containing powerful antioxidants and polyphenols, Holi Hoji is formulated to rejuvenate, refresh and recharge while catechins and flavonols support your digestion and metabolic function. The hot roasting process reduces the caffeine content, providing a warming coffee alternative at any time of day.