about pique

We’re on a mission to create doctor-approved,
cutting-edge solutions
for your head-to-toe health and beauty transformation.

Unlocking nature’s potential

Our exquisite ingredients are sourced from the most biodiverse and ecological destinations around the world – from pristine mountains of Kagoshima, Japan to sun-drenched coasts of Calabria, Italy and primordial forests of Yunnan, China. Prizing quality and artisanship, we’ve formed deep relationships with multi-generational farmers, teamasters, traditional medicine doctors and ingredient scientists to design cutting-edge solutions for a healthier, radiantly beautiful you.

Pique Founder Simon Cheng (left) & tea farmer Mr. Zhu (right) alongside the 1,200 year-old pu’er tea tree

Pique Founder Simon Cheng (left) & tea farmer Mr. Zhu (right) alongside the 1,200 year-old pu’er tea tree

Founder's Story

Born in the Far East, I’ve been steeped in the world of tea and functional plants since I was a child. Gathering, talking and immersing ourselves in rare teas with my grandfather was a joyful family ritual that I continue today. In Hong Kong, daily staples included collagen broths and herbal tonics designed to continuously nourish the skin and rebalance the body as seasons, climates and environmental stressors change.

After coming to America in my teens, life got progressively more intense. Between trying to get into the best schools and highest paying jobs, I disconnected with the practices that gave me joy, connection and radiant health and got increasingly caught up in the rat race.

In the decade after graduating from Harvard, I struggled with an onslaught of health issues from respiratory infections to severe acne and skin irritations. Life was a rotating door between an unfulfilling career and doctors' clinics sustaining on a regular drip of antibiotics and steroidal creams and sprays. Both my lungs eventually collapsed requiring operations that left staples in each of them.

It wasn’t until after my third operation which left a screw in my jaw, that I was shaken awake from my auto-pilot and self-destruct approach to health and wellness. I vowed to take back control of my health.

Little did I know, I would also reclaim ownership of my soul.

In the years that followed, I traveled across the world to heal myself, from the snowy mountains of the Himalayas to the lush forests of the Pacific Northwest, to study the art of Eastern medicine and breathwork with the world’s most accomplished masters.

Along the way, I befriended healers of all kinds deeply connected to the natural world and formed partnerships with leading scientists in the fields of natural medicine and plant extracts. Everything that we know, that we believe and that we discover is continuously synthesized into Pique and our cutting-edge solutions.

Simon Signature

Founder and CEO

Trusted by health & beauty experts

“I was blown away by the purity, simplicity and health benefits of Pique. These teas are a simple, natural and effective way to support gut health.”

Mark Hyman, MD

13x new york times bestselling author

“Pique is my absolute favorite. I recommend them to all my patients. I can honestly say nothing compares to their teas – it actually feels better in my body. You’ll be amazed at what the phytonutrients do for your skin.”

Dr. Will Cole

Leading functional-medicine expert

“Pique has become a fast favorite (and delicious) method of including tea into my routine, day or night. I highly recommend you give them a try!”

Kelly LeVeque

Holistic Nutritionist, celebrity health coach


Build your daily beauty and wellness ritual

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Radiant Skin

Support clearer skin and healthy collagen production for a glow from the inside out.

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Immune Support

Nourish and protect your body from head-to-toe and support a healthy immune function.

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Soothe your gut and support digestion with nature’s prebiotics and probiotics.

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Calm Energy

Get calm, sustained energy and support mental clarity and focus with time-release caffeine and amino acids like l-theanine.

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We have answers!

Both matcha and green tea begin as the Camellia Sinensis plant. The main difference starts with how the plant is grown and processed. Matcha tea is shade grown and ground to a fine powder – you are essentially consuming whole tea leaves. The plant intended for green teas, on the other hand, is traditionally grown and harvested. Once harvested, the leaves are steamed to stop oxidation and then dried. The dried leaves are broken up for tea bags or carefully packaged as loose leaf tea, ready to steep. For more information about this, please visit our article 5 Key Differences Between Matcha and Green Tea.

We source only the finest organic loose leaf grade tea leaves and then we cold brew them for up to 8 hours to extract all the beneficial compounds. Then, through a combination of pressure and dehydration at a low temperature, our Tea Crystals emerge. Cold Brew Crystallization preserves up to 12x the nutrient content compared to other tea.

Drinking any of our teas as an iced tea will not negate the benefits found in our teas! We do recommend not using water that is too hot, however. We recommend a maximum temperature of 170°F for green teas and 180°F for black and herbal teas.

Some of our teas are both hot and cold water soluble, and some are hot water soluble only. With that said, you can enjoy any of our teas as an iced tea! Just simply mix the Tea Crystals with an ounce or so of hot water (but not boiling!), then add ice and cold water as you'd like, and enjoy!

All of our teas are free of peanuts, tree nuts, and coconuts. Our operations and facilities and packaging sites do not come in contact with these products, but we cannot make any guarantee for serious allergen conditions from external variables, as our facilities are not officially certified allergen-free.

We are the first tea company to Triple Toxin Screen all of our teas for heavy metals, pesticides, and toxic mold. At Pique, these strict processing methods ensures quality and purity. For more information about our triple toxin screening, please visit https://help.piquelife.com/general/triple-toxin-screening-what-it-is-how-it-s-done-who-does-it

When you order from Pique Tea, your complete satisfaction is our highest priority. We understand it can sometimes be difficult to make a purchase if you have not been able to previously sample the teas. Our 30-Day Satisfaction Guarantee helps you purchase your teas risk-free: if you're unhappy with your purchase made from our main store, you may return your package to us for a refund anytime within the first 30 days of your purchase. We’ll even provide a free return shipping label!