Pique Response to @leadsafemama

We have seen the IG post from @leadsafemama and understand your concern. Please rest assured that our products are completely safe to consume. We test every batch of Sun Goddess Matcha for heavy metals to ensure they fall under the safe harbor levels for Prop 65, a California law that sets strict limits for heavy metals permitted in foods before they require a warning label. Our most recent test results are attached and below as tables explaining what they mean. We only use the most reliable labs in the world and invest significantly more resources into our testing protocol than any other company. The Sun Goddess Matcha you consume falls below Prop 65 levels.

Lead and other heavy metals are naturally occurring elements in soil, even in the most pristine volcanic soil from where we source our matcha in Kirishima, Japan. Kirishima is the first designated natural preserve located at the most Southernmost tip of the Japanese island chain, the most removed from any industrial activity and next to the blue zone, Okinawa. Our matcha is fed by mountain spring water in a natural park. It is not possible to source a matcha from a purer source than this.

Critically, you should be aware of the following: 1) Prop 65 is unique to California and not adopted by the U.S. FDA because of its extremely low limits, which are often exceeded because of the trace levels of naturally occurring heavy metals in all agricultural products. The attached test results of Sun Goddess Matcha, and even the results provided by @leadsafemama fall below Prop 65 thresholds. 2) @leadsafemama has individually selected a set of thresholds, which have never been adopted by any authority and fall below even those of Prop 65. She has targeted many high-quality brands who fail to meet her personally chosen standards, and specifically targets clean brands. The limits used by @leadsafemama are based on the Baby Food Safety Act of 2021 which was aimed at setting stricter limits on heavy metals in baby food.

This is my perspective as a founder. You will recognize many of the incredible brands on the @leadsafemama IG account. Imagine a world without them and envision what options would be left. It's far easier to destroy than to build, especially on social media where fear and negativity go viral. Clean brands are most vulnerable to this kind of attack. The brands on her account may not be perfect, none are, but I think we can all agree the world is far better off with them.

Our results above speak for itself. I firmly believe we perform the most thorough testing and offer the highest quality product of any company. If there is a better way or a better source, we will be the first ones to obtain it for you. That's what it means to deliver the absolute best.

Attachments:
1. Pique Test Results
2. Lead safe mama test results

Sincerely,

Simon Cheng
Pique Founder & CEO